About

Why ORYSYNC exists.

We have seen strategy firms produce roadmaps that never reached production. We have seen implementation vendors build exactly what was specified — without understanding why. Both failures are expensive. ORYSYNC exists because both approaches are broken.

We are a premium enterprise consulting firm. We help CIOs, CTOs, CDOs, CMOs, enterprise architects, and transformation leaders solve complex problems through AI, customer experience, enterprise platforms, data, and engineering.

We do not sell developers or hours. We do not present strategy and leave. We do not implement without understanding the business. We own outcomes — from the first diagnosis through the last production deployment.

Strategy without execution is theatre. Execution without strategy is waste. We exist in the space between both.

Team pedigree

We have delivered this. Not just advised on it.

Our team has personally led and delivered enterprise Adobe Experience Manager and Experience Cloud programs in prior leadership and consulting roles. The organizations shown here represent programs our team delivered before ORYSYNC existed. That operating experience — navigating real enterprise constraints, real stakeholder pressure, and real production environments — is what we bring to every engagement.

Malaysia Airlines
Pan Pacific Hotels
Hyatt
Caltex
Zespri
Stewart
Lord Abbett
Life Time Fitness
NASCAR
Cartier
KPMG
Adobe Experience Cloud

Deep platform expertise built in production.

Understanding a platform from documentation is different from understanding it from three years of global enterprise deployments. Our team holds both. We know where Adobe Experience Cloud performs, where it requires workarounds, and what governance it demands to operate at scale.

AEM CS

Experience Manager Cloud Service

Enterprise content and asset operations with governance, reuse, and publishing velocity at global scale.

RTCDP

Real-Time CDP

Decision-ready customer profiles that improve targeting, suppression, and personalization across channels.

CJA

Customer Journey Analytics

Cross-channel analytics that connect behavioral signals to commercial performance.

AJO

Adobe Journey Optimizer

Journey orchestration that increases response rates while reducing communication fatigue.

Target

Adobe Target

Experimentation programs that improve conversion confidence before broad rollout.

Edge

Edge Services

Low-latency data capture and activation that improves speed and reliability of digital experiences.

How we work

Clarity before activity

We identify the business decision and its financial stakes before proposing any work. Busy is not the same as productive.

Outcomes over output

We measure ourselves by commercial impact. Not utilization rates, slides produced, or frameworks delivered.

Speed with control

Governance designed in from the start moves faster than governance retrofitted under pressure. We do not choose between the two.

Capability transfer

Every engagement should leave your organization stronger than we found it. Dependency on us is not a success metric.

Our beliefs

The things we will not compromise on.

We believe strategy is only credible when it can be executed.

We believe technology decisions are business decisions.

We believe complexity is not sophistication.

We believe governance enables speed — when designed from the start.

We believe the real deliverable is changed behavior, not changed slides.

We believe trust is earned through outcomes, not relationships.

Leadership

Ankur Taneja

Founder & CEO · Former Adobe Architect

16+ years leading enterprise experience and platform programs, combining strategic judgment with delivery discipline in complex stakeholder environments.

Bring us the program that is keeping leadership up at night.

We will be direct about what can be solved, what it requires, and who needs to own it. No proposal theater. Just a focused conversation about what matters.

Start an executive briefing